American Libraries: New Tools for Public Relations and to Attract New Users

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This survey represents feedback from a wide variety of library staff members in the U.S. to determine how libraries are employing Web 2.0 and social networking tools to promote library programs and services.

This report presents the survey results from the fourth survey which ran from November 1 to November 16, 2011.

According to the recent study, Why Americans use social media by Aaron Smith at the Pew Research Center, “Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace, or LinkedIn.” Why then would a library choose not to utilize social networking sites to get their message out? Some libraries cite security issues and others cite lack of staffing; however, libraries should be encouraged to find ways of reorganizing staff and closely analyzing workflow to determine what can be halted to make room for the integration of more online communication tools.

The study continues, “Middle-aged and older adults place a relatively high value on social media as a tool to connect with others around a hobby and interest.” Since many libraries offer book clubs, literary, hobbyist and craft events, social media outlets afford a free avenue of communication to reach current and new library users.

Autor: Curtis R. Rogers
Año: 2012
Idioma:
Inglés
Formato: PDF
Páginas:
 10
+Info: Universo Abierto

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